TY  - BOOK
AU  - AAKER David A
AU  -  McLOUGHLIN Damien
TI  - Strategic market management:  Global perspectives   
SN  - 9788126548927
U1  - X:51-8, M4;Q0 
PY  - 2010///
CY  -  New Delhi 
PB  - Wiley India        
KW  - Commerce
N1  - Bibliography: Chapterwise
ER  -