TY  - BOOK
AU  - KOTABE Masaaki
AU  -  HELSEN Kristiaan
TI  - International marketing
T2  - Elsevier Asian Studies Series
SN  - 9788126557509
U1  - X:51-8.1.P, Q5 
PY  - 2015///
CY  -  New Delhi 
PB  - Wiley India        
N1  - Bibliography chapterwise
ER  -