TY  - BOOK
AU  - Thaler Richard H
AU  -  Sunstein Cass R
TI  - Nudge :  Improving decisions about health, wealth and happiness   
SN  - 9780300122237
U1  - X:1:(S:44), P8 
PY  - 2008///
CY  - New Haven 
PB  - Yale university press       
KW  - CONSUMER BEHAVIOUR
N1  - Bibliography P 263-282
ER  -