TY  - BOOK
AU  - Wind Yoram Jerry
AU  -  Mahajan Vijay
TI  - Convergence marketing
SN  - 0130650757
U1  - X:51, P2 
PY  - 2002///
CY  - New Jersey 
PB  - Jercy Prentice Hall USA       
KW  - Marketing
N1  - Bibliography Chapterwise
ER  -