Reich Allen Z <br/><br/>
Marketing management for the hospital industry   A strategic approach    

 - New Jersey   John Wiley          1997 
 - xvii, 530p  cm. 
<br/><br/> Bibliography chapterwise and P 515-22 
<br/><br/><label>ISBN: </label>0471310123 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>X:51-8, N7