TY  - BOOK
AU  - Reich Allen Z
TI  - Marketing management for the hospital industry:  A strategic approach   
SN  - 0471310123
U1  - X:51-8, N7 
PY  - 1997///
CY  - New Jersey 
PB  - John Wiley        
KW  - Marketing Management
N1  - Bibliography chapterwise and P 515-22
ER  -