TY  - BOOK
AU  - Zabin Jeff
AU  -  Brebach Gresh
TI  - Precision marketing :  The new rules for attracting   
SN  - 0471467618
U1  - X:51, P4 
PY  - 2004///
CY  - New Jersey 
PB  - John Wiley        
KW  - Marketing
ER  -