McDaniel Carl <br/><br/>
Marketing research essentials. (CD included) 

 - 4th 
 - New Jersey   John Wiley          2004 
 - xxv, 420p  cm. 
<br/><br/> Appendix pA-1--A-7; Glossaryp G-1--G-8 
<br/><br/><label>ISBN: </label>0471448451  4362.85 
<br/><br/><label>Source: </label> 856, 18/10/2006, SUCCESS BOOK SERVICE  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing Research Methodology<br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:51b4, N3;P4