TY  - BOOK
AU  - McDaniel Carl
AU  -  Gates Roger
TI  - Marketing research
SN  - 9781118112717
U1  - X:51b4, N3;Q3 
PY  - 2013///
CY  - New Jersey 
PB  - John Wiley        
KW  - Commerce
N1  - Appendix: P A2- A31
ER  -