TY  - BOOK
AU  - Spence Edward H
AU  -  Van Heekeren Brett
TI  - Advertising ethics
T2  - Basic Ethics in Action
SN  - 0130941212
U1  - X:513:(R4), P5 
PY  - 2005///
CY  - New Jersey 
PB  - Pearson Education        
KW  - Advertising
N1  - Bibliography P 123-130
ER  -