Kerin Roger A <br/><br/>
Strategic marketing problems   Cases and comments    

 - Ed.10 
 - New Jersey   Pearson Education          2004 
 - viii;696p  cm. 
<br/><br/> Glossary p676-679 
<br/><br/><label>ISBN: </label>0131421840 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>X:51-8, M1;P4