TY  - BOOK
AU  - Kerin Roger A
AU  -  Peterson Robert A
TI  - Strategic marketing problems:  Cases and comments   
SN  - 0131421840
U1  - X:51-8, M1;P4 
PY  - 2004///
CY  - New Jersey 
PB  - Pearson Education        
KW  - Marketing Management
N1  - Glossary p676-679
ER  -