TY  - BOOK
AU  - Goncalves Karen P
TI  - Services marketing:  A strategic approach   
SN  - 0131065270
U1  - X9(Y):51.73.N9, N8 
PY  - 1998///
CY  - New Jersey 
PB  - Prentic Hall        
KW  - Service Industry
ER  -