Bagozzi Richard P, and others <br/><br/>
Marketing management 

 - New Jersey   Prentice Hall          1998 
 - xxii, 718p  cm. 
<br/><br/> Bibliography chapterwise 
<br/><br/><label>ISBN: </label>002305162 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MarkeingManagement
<br/><br/><label>Dewey Class. No.: </label>X:51-8, N8