TY  - BOOK
AU  - Bagozzi Richard P, and others
TI  - Marketing management
SN  - 002305162
U1  - X:51-8, N8 
PY  - 1998///
CY  - New Jersey 
PB  - Prentice Hall        
KW  - MarkeingManagement
N1  - Bibliography chapterwise
ER  -