TY  - BOOK
AU  - Hulbert James M
AU  -  Capon Noel
TI  - Marketing management in the 21st century
SN  - 013915695X
U1  - X:51-8, P1 
PY  - 2001///
CY  - New Jersey 
PB  - Prentice Hall        
KW  - Marketing Management
ER  -