TY  - BOOK
AU  - Rosenthal David
AU  -  Brown Lew G
TI  - Cases in strategic marketing
SN  - 0130863599
U1  - X:51, P0 
PY  - 2000///
CY  - New Jersey 
PB  - Prentice Hall        
KW  - Marketing
N1  - Bibliography Chapterwise
ER  -