TY  - BOOK
AU  - Lovelock Christopher H
TI  - Services marketing :  Text cases and readings   
T2  - Prentice Hall series In Marketing
U1  - X9(Y):51.73.N8, M4 
PY  - 1984///
CY  - New Jersey 
PB  - Prentice Hall        
KW  - Service Industry
ER  -