TY  - BOOK
AU  - Stern Louis W
AU  -  El-Ansari Adel I
TI  - Marketing channels
T2  - Prentice Hall Series in Marketing
SN  - 0135571588 01
U1  - X:51, L7;M8 
PY  - 1988///
CY  - New Jersey 
PB  - Prentice Hall        
KW  - Marketing
ER  -