TY  - BOOK
AU  - Kress George
TI  - Marketing research
SN  - 0135584388
U1  - X:51b4, L9;M8 
PY  - 1988///
CY  - New Jersey 
PB  - Prentice Hall        
KW  - Marketing
N1  - Appendix P 360-67
ER  -