TY  - BOOK
AU  - Keegan Warren J
TI  - Multinational marketing management
SN  - 0876922140
U1  - X:51-8.1.N7, L4;M0/TD3 
PY  - 1980///
CY  - New Jersey 
PB  - Prentice Hall        
KW  - Marketing Management
N1  - Bibliography Chapterwise; Appendix P 568-602
ER  -