Cox Keith <br/><br/>
Marketing management and strategy  A reader    

 - 4 
 - New Jersey   Prentice Hall          1988 
 - x,406p.  cm. 
<br/><br/><label>ISBN: </label>013554531 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>X:51-8, L2;M8/TD3