TY  - BOOK
AU  - Cox Keith
AU  -  Kotler Philip
TI  - Marketing management and strategy: A reader   
SN  - 013554531
U1  - X:51-8, L2;M8/TD3 
PY  - 1988///
CY  - New Jersey 
PB  - Prentice Hall        
KW  - Marketing Management
ER  -