Kotler Philip <br/><br/>
Principles of marketing 

 - 6th 
 - New Jersey   Prentice Hall          1994 
 - xix,692p  cm. 
<br/><br/> Appendix at the end; Glossary at the end 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, M0;N4/TD