TY  - BOOK
AU  - Kotler Philip
AU  -  Armstrong Gary
TI  - Principles of marketing
U1  - X:51, M0;N4/TD 
PY  - 1994///
CY  - New Jersey 
PB  - Prentice Hall        
KW  - Marketing
N1  - Appendix at the end; Glossary at the end
ER  -