TY  - BOOK
AU  - Kotler Philip et al
TI  - New competition :  What theory Z did't tell you abo   
SN  - 0136120784
U1  - X:54.420m73.N8, M5 
PY  - 1985///
CY  - New Jersey 
PB  - Prentice Hall USA       
KW  - Trade
ER  -