TY  - BOOK
AU  - Nagle Thomas T
AU  -  Holden Reed K
TI  - Strategy and tactics of pricing :  A guide to profitable decision making   
SN  - 0136690602
U1  - X:76, N5 
PY  - 1995///
CY  - New Jersey 
PB  - Prentice-Hall         
KW  - Price
ER  -