McDonald William J <br/><br/>
Cases in strategic marketing management   An integr    

 - New Jersey   Prentice-Hall           1998 
 - viii, 352p  cm. 
<br/><br/> Appendix: P 289-345 
<br/><br/><label>ISBN: </label>0023794240 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>X:51-8, N8