Sirgy M Joseph <br/><br/>
Integrated marketing communications   A system appr    

 - New Jersey   Prentice-Hall           1998 
 - xix, 312p  cm. 
<br/><br/> Glossary: P 281-296 
<br/><br/><label>ISBN: </label>0132056186 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing irt Computer Science
<br/><br/><label>Dewey Class. No.: </label>X:51:(D6,9(B), N8