TY  - BOOK
AU  - Sirgy M Joseph
TI  - Integrated marketing communications:  A system appr   
SN  - 0132056186
U1  - X:51:(D6,9(B), N8 
PY  - 1998///
CY  - New Jersey 
PB  - Prentice-Hall         
KW  - Marketing irt Computer Science
N1  - Glossary: P 281-296
ER  -