TY  - BOOK
AU  - Urban Glen L, and others
TI  - Essentials of new product management
SN  - 013286584X
U1  - X:511-8, M7 
PY  - 1987///
CY  - New Jersey 
PB  - Prentice-Hall         
KW  - Marketing
N1  - Bibliography chapterwise
ER  -