Blattberg Robert G <br/><br/>
Sales promotion  Concepts, methods and strategies    

 - New Jersey   Prentice-Hall           1990 
 - xiii,513p  cm. 
<br/><br/> Bibliography: p 482-501 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Salesmanship
<br/><br/><label>Dewey Class. No.: </label>X:514-8, N0