TY  - BOOK
AU  - Clark John B
TI  - Marketing today:  Successes, failures and turnaroun   
SN  - 0135589665
U1  - X:51.73.N8, M7;NO 
PY  - 1990///
CY  - New Jersey 
PB  - Prentice-Hall         
KW  - Marketing
ER  -