Swayne Linda E <br/><br/>
Cases in strategic marketing 

 - 2 
 - New Jersey   Prentice-Hall           1993 
 - xxvii, 819p  cm. 
<br/><br/> Appendix : p 779-819 
<br/><br/><label>ISBN: </label>0131192310 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8, N3