TY  - BOOK
AU  - Swayne Linda E
AU  -  Ginter Peter M
TI  - Cases in strategic marketing
SN  - 0131192310
U1  - X:51-8, N3 
PY  - 1993///
CY  - New Jersey 
PB  - Prentice-Hall         
KW  - Marketing
N1  - Appendix : p 779-819
ER  -