TY  - BOOK
AU  - Wells William and others
TI  - Advertising:  Principles and practice   
SN  - 0137228694
U1  - X:513, N2;N5 
PY  - 1995///
CY  - New Jersey 
PB  - Prentice-Hall         
KW  - Advertising
N1  - Glossary: p 785-796
ER  -