Kerin Roger A <br/><br/>
Strategic marketing problems    Cases and comments    

 - 7 
 - New Jersey   Prentice-Hall           1995 
 - xiv,738p  cm. 
<br/><br/> Glossary : p 727-30 
<br/><br/><label>ISBN: </label>02051617077 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8, M1;N5