TY  - BOOK
AU  - Kerin Roger A
AU  -  Peterson Robert A
TI  - Strategic marketing problems :  Cases and comments   
SN  - 02051617077
U1  - X:51-8, M1;N5 
PY  - 1995///
CY  - New Jersey 
PB  - Prentice-Hall         
KW  - Marketing
N1  - Glossary : p 727-30
ER  -