Davis Joel J <br/><br/>
Advertising research   Theory and practice    

 - New Jersey   Prentice-Hall           1997 
 - xxw,695p  cm. 
<br/><br/> Appendix: p 661-690 
<br/><br/><label>ISBN: </label>0132218135 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>X:513b4, N7