TY  - BOOK
AU  - Yip George S
TI  - Total global strategy II: Updated for the internet   
U1  - XM8:8, P3 
PY  - 2003///
CY  - New Jersey 
PB  - Prentice-Hall         
KW  - Multinational
N1  - Bibliography : P 276-86; Appendix: P 272-75
ER  -