TY  - BOOK
AU  - Lilien Gary L
AU  -  Rangaswamy Arvind
TI  - New product and brand management :  Marketing engin   
SN  - 0130084646
U1  - X:511-8, P3 
PY  - 2003///
CY  - New Jersey 
PB  - Prentice-Hall         
KW  - Marketing
ER  -