KEEGAN Warren J <br/><br/>
Global marketing management. 

 - 5th 
 - New Jersey   Prentice-Hall           1995 
 - xix; 828p.  cm. 
<br/><br/> Bibliography Chapterwise 
<br/><br/><label>ISBN: </label>0133591344 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>X:51-8.1.N7, L4; N5/TD3