TY  - BOOK
AU  - KEEGAN Warren J
TI  - Global marketing management
SN  - 0133591344
U1  - X:51-8.1.N7, L4; N5/TD3 
PY  - 1995///
CY  - New Jersey 
PB  - Prentice-Hall         
KW  - Marketing Management
N1  - Bibliography Chapterwise
ER  -