Keegan Warren J <br/><br/>
Multinational marketing management 

 - 2nd 
 - New Jersey   Prentice-Hall           1980 
 - xxii, 613p.  cm. 
<br/><br/> Bibliography chapterwise; Appendix : p 568-602 
<br/><br/><label>ISBN: </label>0136050557 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>XM8:51-8.1.N7, L4;M0/TD3