TY  - BOOK
AU  - Norris James S
TI  - Advertising
U1  - X:513.73.N7, L7/N0 
PY  - 1990///
CY  - New Jersey 
PB  - Simon L Schuster       
KW  - Advertising
N1  - Bibliography chapterwise; Glossary: p 487-503
ER  -