TY  - BOOK
AU  - JANAVARAS Basil
AU  -  GEORGE Suresh
TI  - Global marketing management system
SN  - 9789813201071
U1  - X:51-8.1, Q7 
PY  - 2017///
CY  - New Jersey 
PB  - World Scientific        
KW  - Commerce
N1  - Bibliography chapterwise
ER  -