Best Roger J <br/><br/>
Market based management    Strategies for growing customer value and profitability    

 - New Tevley   Prentice Hall          1997 
 - 424p  cm. 
<br/><br/> Bibliography chapterwise 
<br/><br/><label>ISBN: </label>0138564779 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8, N7