TY  - BOOK
AU  - Best Roger J
TI  - Market based management :  Strategies for growing customer value and profitability   
SN  - 0138564779
U1  - X:51-8, N7 
PY  - 1997///
CY  - New Tevley
PB  -  Prentice Hall        
KW  - Marketing
N1  - Bibliography chapterwise
ER  -