Howard John A <br/><br/>
Marketing   Executive and buyer behavior    

 - New York  Columbia University Press         1963 
 - 218p  cm. 
<br/><br/> Bibliography: p 196-213 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, K3