TY  - BOOK
AU  - Ulanoff Stanley M
TI  - Advertising in America:  An introductio to persuasi   
SN  - 0803803699
U1  - X:513.73.N7, L7 
PY  - 1977///
CY  - New York
PB  - Communication Atrs Books       
KW  - Advertising
N1  - Bibliography chapterwise
ER  -